Valentine’s Special: Duerr’s Aphrodisiac Jam

Those crazy folk at Duerr’s have been at it again, this time knocking up a special concoction just for Valentine’s Day. Apparently back by popular demand, they have relaunched their limited edition Strawberry and Champagne jam, with an extra special addition, horny goat weed.

Yes, you heard me correctly. The special ingredient is horny goat weed, Epimedium. Personally, I would have gone with one of its other names in my marketing – randy beef grass. This Chinese plant is known as an aphrodisiac and also credited with having benefits for osteoporosis. So, if you’re feeling in need of a little extra spice in your life, or have come across a bit brittle then this is the jam for you.

It is a great little jam – full of fruity strawberry sweetness. I tested mine on my porridge and thoroughly enjoyed it. The champagne adds a little unusual dimension to the flavour and lord only knows what the horny goat weed added. Perhaps I wasn’t eating enough.

Anyway, it’s a bit of a laugh, ain’t it? So if you’re looking for the Valentine’s Day gift for the person who has everything, I’d definitely recommend this. Set yourself up for a banging breakfast on Valo Day morning, and spend an inordinate amount of time laughing at the alternate names for Epimedium that come up in a quick internet search. Plus you’ll have yourself a lovely pot of jam. I might whip up a batch of especially Tarty Tarts with the rest of mine. And maybe create some Randy Rice Pudding. I will certainly continue to giggle endlessly over jam-related innuendo, and so should you.


Bestselling author and freelance drinks writer. Champion of pubs and breweries. Occasional printmaker.

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